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ESSAY WRITING GUIDE
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How To Write Advertising Essay Based on Critical Analysis

Advertisement is an act of getting the public attention towards a product or business through paid announcement in broadcast, print or electronic media and advertisement essay based on analysis means that you are evaluating an advertisement in order to discuss how they are trying to sell a certain product.

For example:

There is a TV commercial in which there is a mother with her child who has got a cut on his knees, so his mother sprays a pain- Z- gone aid spray. The ad claim that Pain-Z-gone is the best and in the next frame the boy smiles which indicates that the pain is all gone. Even if you haven’t tried the product you have got it that this is the best product. Therefore, the analysis of your advertising essays you will explain the readers that the company has drawn conclusion about the pain-z-gone spray. Some of the customers will directly go and buy that product because the ad says that the product is best.

Company made another ad for the pain-z-gone which showed the same mother and her child at the park. A friend happened to get a Kleen-A-Kut and the mother was about to use it but the child stops her and says he rather wants a Pain-Z-Gone so he will have to endure the pain as long as the pain-z-gone isn’t here because it is the best pain relief product he trusts. Here, your analysis in your advertisements essay would be to discuss the the pain-z-gone company is trying to make another product look bad while showing the superiority of their product. Obviously, there is not valid proof of this, so they claimed that pediatricians recommend this product. So what happened is reality was, they sent their employee to a convention of the pediatricians where they offered free samples of their product. They pointed out the ingredients to the doctor and ask if they will recommend this to their patients. Doctors took the samples and wrote on the card which said yes they will recommend it to their patients. The matter of the fact is the pediatricians didn’t actually say that the product is better than any other product but the advertisement didn’t point out that.

This is how you will present analysis in your essay on advertising; you have to explain what the ads are saying and not saying and critically analyze them. Essays on advertising are really interesting to write provided they are well written.

 

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